Course Content
Welcome to Digital Marketing Certificate Course
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Introduction to Digital Marketing Certificate Course
Module 1: Introduction to Digital Marketing
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What is Digital Marketing
37:34
Introduction to Digital Marketing & E-commerce
19:58
Quiz
00:10:00
Take Home Assignment
Module 2: Search Engine Optimization (SEO)
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Understand Search Engine Optimization (SEO)
38:11
Applying Search Engine Optimization (SEO)
29:57
Quiz
00:10:00
Take Home Assignment
Module 3: Social Media Marketing
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Introduction to Social Media Marketing
23:30
Social Media Strategy, Planning, and Publishing
31:11
Social Media Analytics and Reporting
27:09
Quiz
00:10:00
Take Home Assignment
Module 4: Email Marketing
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Introduction to Email Marketing
23:36
Types of Email Marketing
23:46
Useful Tools for Email Marketing
29:04
Collect and Analyze Email Campaign Data
19:53
Quiz
00:10:00
Take Home Assignment
Module 5: Paid Advertising
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Funding Your Facebook Ad Account
06:22
How to Connect Instagram to Your Facebook Page.
03:20
Creating and Running Awareness Ad Campaigns
11:44
How To Boost Your Facebook Post Engagement (Get More Likes, Comments, Video Views)
06:19
Running a Sales Ad Campaign and Drive WhatsApp Orders
12:42
How To Use Google Ads (Step by Step)
28:09
Quiz
00:10:00
Take Home Assignment
Module 6: Digital Marketing Analytics
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Marketing Analytics and Measurement
28:29
Use Metrics from Google Analytics and Google Ads
21:48
Measure the Success of Marketing Campaigns
18:31
Share Metrics and Insights with Stakeholders
29:47
Quiz
00:10:00
Take Home Assignment
Module 7: Conclusion
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Conclusion
Certificate
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Certificate Issuing
Digital Marketing Certificate Course

Learn how to set up and run effective Google Ads campaigns from scratch. This step-by-step lecture covers everything from keyword targeting and ad creation to budgeting and performance tracking—giving you the tools to drive real results with paid search.

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