In this lecture, you’ll discover how to leverage LinkedIn’s built-in publishing tools—Newsletters and Articles—to attract and engage a loyal audience. You’ll learn proven strategies for choosing topics your audience cares about, structuring content for maximum impact, and optimizing your posts for visibility in LinkedIn’s algorithm.
Welcome to LinkedIn Marketing for Business
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Module 1: Getting Started with LinkedIn Marketing
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Module 2: Building and Growing Your Network
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Module 3: Leveraging LinkedIn for Opportunities
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Module 4: Using LinkedIn Page Features
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Module 5: LinkedIn Groups and Communities
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Module 6: LinkedIn Advertising Essentials
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Module 7: Running & Optimizing LinkedIn Ads Campaigns
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Module 8: LinkedIn Ads Formats & Campaign Types
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Module 9: Conclusion
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Certificate
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