Course Content
Welcome to LinkedIn Marketing for Business
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Welcome to LinkedIn Marketing for Business
Module 1: Getting Started with LinkedIn Marketing
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Introduction to LinkedIn Marketing
11:21
LinkedIn Business Account Creation
08:57
How to Make a Professional LinkedIn Profile
22:21
How to Create a LinkedIn Page for your Business
08:43
LinkedIn Company Page Settings and Optimization
16:08
LinkedIn Connection vs Followers | Difference Between Connect and Follow on LinkedIn
05:17
LinkedIn Premium Business and Career Benefits
09:37
Quiz
00:10:00
Module 2: Building and Growing Your Network
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How to Grow Connections on LinkedIn
20:08
How to Grow LinkedIn Followers Organically
12:25
LinkedIn Network Full Guide for Beginners
07:54
What When How to Post on LinkedIn | Strategies for LinkedIn Content Posting
27:31
LinkedIn Hashtags | How to use
14:36
What is Creator Mode on LinkedIn
07:24
Quiz
00:10:00
Module 3: Leveraging LinkedIn for Opportunities
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How to Land a Dream Job Through LinkedIn
07:38
How to Use LinkedIn for Freelance Work | LinkedIn Service Marketplace
10:26
LinkedIn Sales Navigator Lead Generation
18:46
How to Generate Leads from LinkedIn for Free
20:39
How to Hire Employees from LinkedIn
08:52
Quiz
00:10:00
Module 4: Using LinkedIn Page Features
0/6
How to use LinkedIn Analytics for Company Page
08:16
How to Create Poll on LinkedIn | Increase Followers Engagement
06:25
How to Create Events on LinkedIn
10:31
How to Sell Your Products on LinkedIn
06:48
How to use LinkedIn Newsletters and Articles to Grow Subscribers
11:31
Quiz
00:10:00
Module 5: LinkedIn Groups and Communities
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LinkedIn Groups Benefits for Business
08:38
LinkedIn Group Settings and Optimization
14:28
How to Grow LinkedIn Groups Organically
13:15
How to use LinkedIn Groups for Marketing
07:37
How to Find LinkedIn Groups to Join
07:53
Quiz
00:10:00
Module 6: LinkedIn Advertising Essentials
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What is LinkedIn Advertising | Types of LinkedIn Ads
06:10
How to Create LinkedIn Campaign Manager Account
07:10
LinkedIn Ad Account Setup
03:35
LinkedIn Ads Billing Settings | How to Add Payment Method
07:00
How to Install Insights Tag | LinkedIn Insight Tag Conversion Tracking
09:20
LinkedIn Conversion Tracking Setup
15:14
How to Give LinkedIn Ad Account Access
05:15
How to Contact LinkedIn Customer Support
06:47
Quiz
00:10:00
Module 7: Running & Optimizing LinkedIn Ads Campaigns
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LinkedIn Ads Objectives | LinkedIn Ad Format
15:00
LinkedIn Ad Placement
07:25
LinkedIn Bidding Strategies and Optimization Goals
07:46
LinkedIn Matched Audiences vs Lookalike Audiences vs Saved Audiences
11:40
LinkedIn Ads Audience Targeting
19:29
How to do A/B Testing on LinkedIn Ads
24:00
LinkedIn Brand Lift Test
08:53
LinkedIn Ads Brand Awareness Campaign
31:16
LinkedIn Engagement Ads
25:31
LinkedIn Video Views Ads
27:35
LinkedIn Job Applicants Ads
22:11
LinkedIn Website Traffic Ads
29:32
LinkedIn Website Conversion Ads
26:43
Lead Generation LinkedIn Ads
30:22
How to Create LinkedIn Lead Generation Form
13:37
How to Create LinkedIn Remarketing Ads
19:05
Quiz
00:10:00
Module 8: LinkedIn Ads Formats & Campaign Types
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LinkedIn Carousel Ads Tutorial
22:13
LinkedIn Text Ads
20:33
LinkedIn Document Ads
07:48
LinkedIn Events Ads
23:16
LinkedIn Spotlight Ads Tutorial
19:02
LinkedIn Conversation Ads
27:22
LinkedIn Followers Ads
20:07
Quiz
00:10:00
Module 9: Conclusion
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Conclusion
Certificate
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Certificate Issuing
LinkedIn Marketing For Businesses

This lecture lays the foundation for using LinkedIn as a powerful business growth tool. You’ll learn how LinkedIn differs from other social platforms, explore its unique features, and understand why it’s the go-to network for professionals and B2B marketing.

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