Course Content
Welcome to LinkedIn Marketing for Business
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Welcome to LinkedIn Marketing for Business
Module 1: Getting Started with LinkedIn Marketing
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Introduction to LinkedIn Marketing
11:21
LinkedIn Business Account Creation
08:57
How to Make a Professional LinkedIn Profile
22:21
How to Create a LinkedIn Page for your Business
08:43
LinkedIn Company Page Settings and Optimization
16:08
LinkedIn Connection vs Followers | Difference Between Connect and Follow on LinkedIn
05:17
LinkedIn Premium Business and Career Benefits
09:37
Quiz
00:10:00
Module 2: Building and Growing Your Network
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How to Grow Connections on LinkedIn
20:08
How to Grow LinkedIn Followers Organically
12:25
LinkedIn Network Full Guide for Beginners
07:54
What When How to Post on LinkedIn | Strategies for LinkedIn Content Posting
27:31
LinkedIn Hashtags | How to use
14:36
What is Creator Mode on LinkedIn
07:24
Quiz
00:10:00
Module 3: Leveraging LinkedIn for Opportunities
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How to Land a Dream Job Through LinkedIn
07:38
How to Use LinkedIn for Freelance Work | LinkedIn Service Marketplace
10:26
LinkedIn Sales Navigator Lead Generation
18:46
How to Generate Leads from LinkedIn for Free
20:39
How to Hire Employees from LinkedIn
08:52
Quiz
00:10:00
Module 4: Using LinkedIn Page Features
0/6
How to use LinkedIn Analytics for Company Page
08:16
How to Create Poll on LinkedIn | Increase Followers Engagement
06:25
How to Create Events on LinkedIn
10:31
How to Sell Your Products on LinkedIn
06:48
How to use LinkedIn Newsletters and Articles to Grow Subscribers
11:31
Quiz
00:10:00
Module 5: LinkedIn Groups and Communities
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LinkedIn Groups Benefits for Business
08:38
LinkedIn Group Settings and Optimization
14:28
How to Grow LinkedIn Groups Organically
13:15
How to use LinkedIn Groups for Marketing
07:37
How to Find LinkedIn Groups to Join
07:53
Quiz
00:10:00
Module 6: LinkedIn Advertising Essentials
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What is LinkedIn Advertising | Types of LinkedIn Ads
06:10
How to Create LinkedIn Campaign Manager Account
07:10
LinkedIn Ad Account Setup
03:35
LinkedIn Ads Billing Settings | How to Add Payment Method
07:00
How to Install Insights Tag | LinkedIn Insight Tag Conversion Tracking
09:20
LinkedIn Conversion Tracking Setup
15:14
How to Give LinkedIn Ad Account Access
05:15
How to Contact LinkedIn Customer Support
06:47
Quiz
00:10:00
Module 7: Running & Optimizing LinkedIn Ads Campaigns
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LinkedIn Ads Objectives | LinkedIn Ad Format
15:00
LinkedIn Ad Placement
07:25
LinkedIn Bidding Strategies and Optimization Goals
07:46
LinkedIn Matched Audiences vs Lookalike Audiences vs Saved Audiences
11:40
LinkedIn Ads Audience Targeting
19:29
How to do A/B Testing on LinkedIn Ads
24:00
LinkedIn Brand Lift Test
08:53
LinkedIn Ads Brand Awareness Campaign
31:16
LinkedIn Engagement Ads
25:31
LinkedIn Video Views Ads
27:35
LinkedIn Job Applicants Ads
22:11
LinkedIn Website Traffic Ads
29:32
LinkedIn Website Conversion Ads
26:43
Lead Generation LinkedIn Ads
30:22
How to Create LinkedIn Lead Generation Form
13:37
How to Create LinkedIn Remarketing Ads
19:05
Quiz
00:10:00
Module 8: LinkedIn Ads Formats & Campaign Types
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LinkedIn Carousel Ads Tutorial
22:13
LinkedIn Text Ads
20:33
LinkedIn Document Ads
07:48
LinkedIn Events Ads
23:16
LinkedIn Spotlight Ads Tutorial
19:02
LinkedIn Conversation Ads
27:22
LinkedIn Followers Ads
20:07
Quiz
00:10:00
Module 9: Conclusion
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Conclusion
Certificate
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Certificate Issuing
LinkedIn Marketing For Businesses

In this lecture, you’ll learn how to strategically set bids on LinkedIn campaigns and choose the right optimization goals to maximize your ad performance. We’ll cover different bidding models, when to use them, and how to align your campaign objectives with measurable results to drive business growth.

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