Introduction to Social Media Marketing – Bossa Academy

Course Content

Module 1: Welcome To Social Media Marketing Certificate Course

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Welcome To Social Media Marketing Certificate Course

Module 2: Foundations of Social Media Marketing

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Introduction to Social Media Marketing

Social Media Strategy, Planning, and Publishing

Take Home Assignment

Module 3: Content Creation and Planning

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How To Make Easy Content Calendar using Notion

Make Your Own Content Calendar using Google Sheets

Best Tools for Content Creators to Grow Their Social Media

Take Home Assignment

Module 4: Engagement and Community Building

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Understanding the Importance of Audience Engagement.

Listening and Engagement on Social Media

Best Strategies for Building Online Communities

Take Home Assignment

Module 5: Paid Advertising

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Funding Your Facebook Ad Account

How to Connect Instagram to Your Facebook Page.

Creating and Running Awareness Ad Campaigns

How To Boost Your Facebook Post Engagement (Get More Likes, Comments, Video Views)

Running a Sales Ad Campaign and Drive WhatsApp Orders

Take Home Assignment

Module 6: AI-Content Creation, Analytics and Optimization

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Social Media Metrics You Should Know

Social Media Analytics and Reporting

Best Tools for Social Media Analytics

Top AI Tools Every Social Media Marketer Needs

AI Content Creation Tools You Should Be Using

AI chatbots for Social Media DMs and customer support

Take Home Assignment

Module 7: Conclusion

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Certificate

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Certificate Issuing

Social Media Marketing Certificate Course

This lecture introduces the core concepts of social media marketing, exploring how businesses use platforms like Instagram, Facebook, X, and LinkedIn to build brand awareness, engage audiences, and drive results. Learn why social media matters and how it fits into a broader digital strategy.

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