This lecture introduces the core concepts of social media marketing, exploring how businesses use platforms like Instagram, Facebook, X, and LinkedIn to build brand awareness, engage audiences, and drive results. Learn why social media matters and how it fits into a broader digital strategy.
Module 1: Welcome To Social Media Marketing Certificate Course
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Module 2: Foundations of Social Media Marketing
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Module 3: Content Creation and Planning
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Module 4: Engagement and Community Building
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Module 5: Paid Advertising
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Module 6: AI-Content Creation, Analytics and Optimization
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Module 7: Conclusion
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Course Resources
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Certificate
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