In this lecture, learners will discover how to run A/B tests to compare different versions of email campaigns and identify what drives better engagement. We’ll cover setting up clear test goals, selecting the right variables (such as subject lines, content, or send times), and analyzing results to make data-driven improvements that boost open rates, click-through rates, and conversions.
Welcome to Email Marketing Certificate Course
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Module 1: Getting Started with Email Marketing
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Module 2: Setting Up & Preparing Your Email Marketing Platform
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Module 3: Writing & Designing Emails That Convert
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Module 4: Automation, Segmentation & Personalization
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Module 5: Measuring, Testing & Scaling Campaigns
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Module 6: Conclusion
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Certificate
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