In this lecture, we dive into the core email authentication protocols—SPF, DKIM, and DMARC—that protect your sender reputation and ensure your campaigns land in the inbox, not the spam folder. You’ll learn how each standard works, how to set them up on your domain, and how to troubleshoot common configuration issues.
Welcome to Email Marketing Certificate Course
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Module 1: Getting Started with Email Marketing
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Module 2: Setting Up & Preparing Your Email Marketing Platform
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Module 3: Writing & Designing Emails That Convert
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Module 4: Automation, Segmentation & Personalization
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Module 5: Measuring, Testing & Scaling Campaigns
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Module 6: Conclusion
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Course Resources
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Certificate
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