In this lecture, we’ll explore the different types of emails used in marketing, from promotional and transactional emails to newsletters, onboarding sequences, and re-engagement campaigns. You’ll learn the unique purpose of each type, when to use them, and how to tailor your messaging to match your audience’s needs and stage in the customer journey.
Welcome to Email Marketing Certificate Course
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Module 1: Getting Started with Email Marketing
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Module 2: Setting Up & Preparing Your Email Marketing Platform
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Module 3: Writing & Designing Emails That Convert
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Module 4: Automation, Segmentation & Personalization
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Module 5: Measuring, Testing & Scaling Campaigns
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Module 6: Conclusion
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Course Resources
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Certificate
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