In this lecture, learners will explore how email marketing fits into every stage of the customer journey—from awareness to loyalty. You’ll understand the psychology behind subscriber behavior, discover how to align your email campaigns with customer needs at each touchpoint, and learn practical ways to use email as a relationship-building tool that drives engagement and conversions.
Welcome to Email Marketing Certificate Course
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Module 1: Getting Started with Email Marketing
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Module 2: Setting Up & Preparing Your Email Marketing Platform
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Module 3: Writing & Designing Emails That Convert
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Module 4: Automation, Segmentation & Personalization
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Module 5: Measuring, Testing & Scaling Campaigns
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Module 6: Conclusion
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Course Resources
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Certificate
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