Course Content
Welcome to Email Marketing Certificate Course
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Welcome to Email Marketing Certificate Course
Module 1: Getting Started with Email Marketing
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Email Marketing Today
14:44
Email vs. Other Digital Channels
08:05
The Customer Journey & Email’s Role
18:21
Email Marketing Laws & Compliance
05:50
Quiz
00:10:00
Module 2: Setting Up & Preparing Your Email Marketing Platform
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Choosing Your Email Marketing Platform
14:42
Domain Authentication (SPF, DKIM, DMARC)
05:06
Building an Email List
07:57
Quiz
00:10:00
Portfolio Building Assignment
Module 3: Writing & Designing Emails That Convert
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Types of Emails
23:46
Crafting High-Impact Emails: Subject Lines, Structure, and Mobile-Friendly Design
48:20
Quiz
00:10:00
Portfolio Building Assignment
Module 4: Automation, Segmentation & Personalization
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Creating Your First Email Newsletter
07:39
Email Automation Basics
08:50
Audience Segmentation
06:35
Ecommerce Trigger-Based Campaigns
05:50
Personalization Beyond First Names
03:11
Quiz
00:10:00
Module 5: Measuring, Testing & Scaling Campaigns
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Collect and Analyze Email Campaign Data
19:53
A/B Testing
05:21
Improving Email Deliverability
14:46
Scaling Email Campaigns
58:58
Quiz
00:10:00
Module 6: Conclusion
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Conclusion
Certificate
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Certificate Issuing
Email Marketing Certificate Course

In this lecture, you’ll learn how to evaluate and select the right email marketing platform that aligns with your business goals, budget, and technical skills. We’ll compare popular tools, highlight key features to look for, and discuss how platform choice impacts deliverability, automation, and campaign performance.

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