In this lecture, learners will explore how to track, measure, and interpret the performance of their email marketing campaigns using key metrics like open rates, click-through rates, conversions, and unsubscribe trends. They will also learn how to use analytics tools to uncover audience behavior, identify patterns, and make data-driven improvements for higher engagement and ROI.
Welcome to Email Marketing Certificate Course
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Module 1: Getting Started with Email Marketing
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Module 2: Setting Up & Preparing Your Email Marketing Platform
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Module 3: Writing & Designing Emails That Convert
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Module 4: Automation, Segmentation & Personalization
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Module 5: Measuring, Testing & Scaling Campaigns
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Module 6: Conclusion
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Certificate
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