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Level

Intermediate

Level

Time to Complete

2 hours 0 minute

Lessons

21 Lessons

Language

English

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Updated:

Apr 3, 2026

Email Marketing Certificate Course

In this course you will learn how to build an email list, write high-converting emails, set up automations, and track results. Perfect for growing a brand, boosting sales, or offering email marketing as a service.

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What You’ll Learn?

Learn How to Build an Email List

Learn How to Write High-Converting Emails

Learn How to Set up Automations and Track Results

Gain Practical Skills for Growing a Brand, Boosting Sales, or Offering Email Marketing as a Service, and earn a job-ready certificate

Course Syllabus

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Welcome to Email Marketing Certificate Course

1 Lesson0 Quiz

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Welcome to Email Marketing Certificate Course

Module 1: Getting Started with Email Marketing

47 min4 Lessons1 Quiz

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Email Marketing Today

14:44

Email vs. Other Digital Channels

08:05

The Customer Journey & Email’s Role

18:21

Email Marketing Laws & Compliance

05:50

Quiz

Module 2: Setting Up & Preparing Your Email Marketing Platform

27 min3 Lessons1 Quiz

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Choosing Your Email Marketing Platform

14:42

Domain Authentication (SPF, DKIM, DMARC)

05:06

Building an Email List

07:57

Quiz

Module 3: Writing & Designing Emails That Convert

1 hr 12 min2 Lessons1 Quiz

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Types of Emails

23:46

Crafting High-Impact Emails: Subject Lines, Structure, and Mobile-Friendly Design

48:20

Quiz

Module 4: Automation, Segmentation & Personalization

32 min5 Lessons1 Quiz

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Creating Your First Email Newsletter

07:39

Email Automation Basics

08:50

Audience Segmentation

06:35

Ecommerce Trigger-Based Campaigns

05:50

Personalization Beyond First Names

03:11

Quiz

Module 5: Measuring, Testing & Scaling Campaigns

1 hr 38 min4 Lessons1 Quiz

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Collect and Analyze Email Campaign Data

19:53

A/B Testing

05:21

Improving Email Deliverability

14:46

Scaling Email Campaigns

58:58

Quiz

Module 6: Conclusion

1 Lesson0 Quiz

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Conclusion

Certificate

1 Lesson0 Quiz

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Certificate Issuing

Certification

Unlock your endorsed certificate from Betteroffservice at course completion as proof of your skills & competence, by clicking on the "Unlock This Course Extras" button above

Meet Your Instructor

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